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Opendoor serves up turducken ad to spice up the holiday season

USA Real Estate News-Inman - Tue, 2024-11-05 12:12
In 2024, Opendoor has ramped up its marketing with various creative agencies, which included a Super Bowl regional ad and stunt by Mischief @ No Fixed Address that featured a live TV house sale in Atlanta. Other recent campaigns include break-up-themed spots from Alma, launched after Valentine’s Day in partnership with OkCupid, and a Halloween ad by VaynerMedia starring a vampire and her garlic-growing neighbor.

The 2024 ballot measures that stand to impact homeowners

USA Real Estate News-Inman - Tue, 2024-11-05 12:04
Across 10 states, ballot measures ask voters to weigh in on changes to property taxes, veterans benefits and more. One even considers whether or not to abolish property taxes altogether.

Offerpad CEO Sees Commissions Falling as iBuyer Cuts Losses

USA Real Estate News-RISMedia - Tue, 2024-11-05 12:00

Real estate technology firm Offerpad hosted its Q3 earnings call on Monday, Nov. 4—during which CEO Brian Blair fielded questions not just about his company’s own performance, but also about larger real estate industry trends. Asked if he’s noticed changes to commission structures since the National Association of REALTORS®’ (NAR) settlement and rule changes, Blair…

The post Offerpad CEO Sees Commissions Falling as iBuyer Cuts Losses appeared first on RISMedia.

Brokers Expect Post-Election Sales Jump, With Rates Dependent on Outcome

USA Real Estate News-RISMedia - Tue, 2024-11-05 11:54

Election Day is here, and while many real estate professionals are likely very attuned to the outcome of national races, it probably isn’t because they’re counting on the federal government to make big changes that affect their business. As almost everyone who has spent time in real estate recognizes, it’s a local industry, and county,…

The post Brokers Expect Post-Election Sales Jump, With Rates Dependent on Outcome appeared first on RISMedia.

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